Wednesday, September 11, 2019

Launch Formula - Soft Launch - Part 4


Getting people to the soft launch is your primary objective. We are, after all, trying to achieve critical mass. Prepare a script, have your members learn it and then role-play the invitation until it is smooth and effective. Set a limit on the number of people they can bring. This limit will focus them on the exclusive nature of the business and only allow them to select the best people they have as their first recruits. In my experience, a great many of your founding members will be approaching you to bring more than 5 people. Read More

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